County Partners with Trek Bicycle to Improve Safety for Cyclists, Motorists Traveling from Madison to Marshall, Trek Headquarters

July 26, 2013
Casey Slaughter Becker, Office of the County Executive (608) 267-8823 or cell (608) 843-8858
County Executive

 

 

20 Bike Safety Signs Put Up This Week to Increase Awareness on Heavily Traveled Route

The county is partnering with Trek Bicycle to increase safety for the motorists and cyclists who commute along a heavily traveled stretch of County Highway T (CTH T) from Madison to the Village of Marshall, Dane County Executive Joe Parisi announced today.

 

Dane County highway crews this week put up 20 ‘Share the Road’ and bicycle signs on CTH T from Seminary Springs (on the far  eastern edge of the city of Madison)  to the Village of Marshall.  Bike lanes and/or paved shoulders also line the route for cyclist and motorist safety.

 

The new signage comes following a meeting this summer between the County Executive and officials with Trek to discuss ways to improve safety for the many Trek employees who live in Dane County and bike to work daily along routes like Highway T.  Trek has 800 employees – many who regularly commute by bike from Sun Prairie and the east side of Madison. 

 

“Trek is one of our region’s largest employers and these safety improvements show we in Dane County are committed to supporting our local businesses and encouraging healthy lifestyles,” Parisi said.  “By partnering with Trek, we are making it safer for people with family supporting jobs to get to and from work – whether by two wheels or four.”

 

“With so many of our employees choosing to commute by bicycle, safety is paramount. These 20 ‘Share the Road’ signs are a great way to increase awareness for all cyclists traveling along CTH T,” said Brandon Buth, Advocacy Manager for Trek Bicycle.  “We commend the county’s ongoing BikeDane efforts to make Dane County a fantastic place to ride a bike.”

 

Increasing safety for cyclists and motorists who share local roads has been a key component of County Executive Parisi’s BikeDane initiative.  The multi-year planning effort identifies areas where safety can be increased through signage, on and off-road trails, and more.

 

Installation of the signage upgrades was completed Thursday, and was made possible through a new bike safety fund the County Executive created in his 2013 Dane County budget.

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