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County Executive's Office

Dane County Loan to Help DeForest Company Create Jobs, Manufacture Products for Disney, Others

June 03, 2010
Joshua Wescott, Office of the County Executive (608) 267-8823 or cell (608) 669-5606
County Executive

<p style="text-align: center"> <em>Dane County Looks to Extend $350,000 Loan to Rapidly Growing Local Business </em></p> <p> Dane County Executive Kathleen Falk announced today the county intends to provide a $350,000 economic development loan to help an innovative, locally-owned business expand its operations in DeForest and create dozens of new jobs.&nbsp;</p> <p> The company, Imagination Trends, is a new graphics retail manufacturing company that teamed up with licensee holder and distributor, Retail Sales Solutions to mass produce interactive play posters under a Disney license.&nbsp; Imagination Trends estimates sales to reach $4.5 million by the 2010 holiday season.&nbsp; Toy Story 3, Cars, Princesses, and the Great Fairy Rescue are the first of these posters being produced with others to follow, including scenes from your favorite Marvel Comic characters.&nbsp; Imagination Trends estimates production of these &ldquo;You Make a Scene&rdquo; poster boxed sets of these movies will generate 25-35 new full-time jobs.&nbsp; Some of these will include employment opportunities for Department of Vocational Rehabilitation clients who have disabilities that might otherwise limit their ability to work.</p> <p> &ldquo;We&rsquo;re proud to help this home-grown Dane County business create more new jobs and expand its production of fun and exciting products for kids and families,&rdquo; County Executive Kathleen Falk said.</p> <p> The $350,000 Dane County loan, combined with $400,000 in private equity investment, will be used to buy high-tech printing equipment to help Imagination Trends process orders and generate revenue needed to secure a Small Business Administration bank loan.&nbsp; That additional capital will help buy nearly another $1-million in equipment to mass produce the company&rsquo;s interactive merchandise.</p> <p> &ldquo;It&rsquo;s challenging to find banks and lenders willing to take a chance on an up and coming locally-owned business like Imagination Trends, but securing this loan through Dane County will help us turn our innovative vision into reality,&rdquo; Lisa Pertzborn-Whiting, CEO of Imagination Trends said.</p> <p> In addition to working with their distributor that holds the Disney license, Imagination Trends is creating samples for Universal Studios/Harry Potter and other national brands that will soon be seen on store shelves for the holiday season.</p> <p> Imagination Trends is located at 7208 Gene Street, Suite 101 in DeForest.&nbsp; The company works with RSS of Waunakee, a sales, marketing, and distribution partner, to provide their merchandise for retailers.&nbsp;</p> <p> &ldquo;This application is one of the best opportunities for Dane County&rsquo;s economic growth. This is the kind of business we want in our county so I&rsquo;m very proud to have been able to help out,&rdquo; said Supervisor Dennis O&rsquo;Loughlin, lead sponsor of the resolution authorizing the loan.&nbsp;</p> <p> &ldquo;In creating a fun, interactive product for kids, Imagination Trends will add up to 35 jobs, increase the business of local suppliers, use eco-friendly, recyclable materials and implement an innovative process that will lower energy consumption,&rdquo; said Supervisor Patrick Miles, Chair of the Economic Development Committee.&nbsp; &ldquo;This is a worthy endeavor and I&rsquo;m happy Dane County can assist Imagination Trends build successful business in our community.&rdquo;</p> <p> The $350,000 Dane County Community Development Block Grant (CDBG) Economic Development Revolving Loan has a ten-year term with an interest rate of 5.25%.</p> <p> The loan application was reviewed and recommended by the Dane County CDBG Commission and the CDBG Revolving Loan Subcommittee.&nbsp; A resolution authorizing the loan will be introduced to the full Dane County Board tonight (Thursday, June 3<sup>rd</sup>, 2010).&nbsp; Pending approval by the County Board and signature by the County Executive, the $350,000 loan will be granted to Imagination Trends.</p> <p style="text-align: center"> &nbsp;#&nbsp; #&nbsp; #</p>

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